Kevin. Automated workflow.
~2 minCreate playlist, pull live POS data, click save. Frame Weave renders and delivers to CMS automatically. Then Kevin went to get a snack.
Julie. Traditional workflow.
~20 minOpen AE, locate assets, identify data from client spreadsheet, copy-paste 30 layers one by one, export, upload to CMS. No snack break.
Here is how it went. Kevin, co-founder and Frame Weave’s technical brain, took the automation side. Julie, with years of motion graphics and digital signage production under her belt, took the manual route. Same grocery store specials. Same content. Same starting gun. Go.
Kevin created a playlist, connected it to the grocery store’s live data, clicked save, and waited about 10 seconds for the render. Done. He literally offered to go get tea while Julie was still opening her files.
Julie, meanwhile, was doing what any experienced production person does: hunting for assets, pulling from a client spreadsheet, and copy-pasting data into 30 individual layers. She is fast. She knows After Effects cold. It still took 20 minutes, and that was one store, one update, no mistakes.
When a grocery retailer needs to update their digital signage, someone has to open the design file, whether that is After Effects, Canva, or Figma. They pull data from a spreadsheet. They find each product image. They copy-paste the name, price, and description into individual text layers. They check for errors, render, export, and upload to the CMS. Then they do it again for the next daypart, the next location, the next price zone.
That is not a broken process. That is what the industry has accepted as normal. And it is costing retailers and integrators more than they realize.
One update. One store. One set of specials. 20 minutes of skilled creative labor. Multiply that across price zones, regional markets, weekly cycles, and seasonal promotions. The math gets painful fast. And expensive.
And that is before you factor in human error. When a skilled professional is manually transcribing 30 fields from a spreadsheet into individual layers, mistakes happen. A wrong price makes it to screen. A sold-out item runs all week. The fix requires the same 20-minute process all over again. Meanwhile, customers are looking at screens that are flat-out wrong.
Every grocery retailer running digital signage already has their product data somewhere. It lives in their POS system or e-commerce platform. It updates constantly. It is the single source of truth for what is on the shelf, what is on special, and what the price is today versus yesterday.
The traditional workflow ignores all of that. It breaks the chain between the data and the screen, reintroducing human transcription at every update cycle. Frame Weave reconnects that chain. POS data flows directly into motion-graphic video templates. When the data changes, the video changes. The screen changes. Nobody has to touch it.
When you install a digital signage network and walk out the door, your client is left managing that content. If they are doing it manually, you will hear about it. The screens go stale. The content falls behind. The business case for the whole network starts to erode, and that reflects on you.
Frame Weave is the content layer that sits on top of the hardware and CMS you already deploy. It does not replace anything in your stack. It automates the part of the workflow that has always been the most expensive, time-consuming, and error-prone: keeping the screens current.
Static images communicate. Motion captures attention. In a grocery aisle where a customer’s eyes are moving fast, a well-timed animated price callout outperforms a static JPEG every time. Frame Weave outputs motion-graphic video, not flat image swaps. That distinction matters for engagement, and it matters for the quality of the network your clients are investing in.
The screens should be as dynamic as the store itself. Frame Weave makes that possible without adding a full-time production resource to anyone’s overhead.
Watch the race. See exactly what 2 minutes versus 20 looks like side by side.
Frame Weave connects your data to video templates, automatically.
