CASE STUDY
How Good Day Farm
Put Its Digital Signage
on Autopilot
Picture this: 65 stores, five retail brands, multiple states, and almost 200 screens in 2 aspect ratios. Now imagine the deals change every day. Sometimes 40 of them in a single day.
That’s life at Good Day Farm, a multi-state cannabis retailer. And their marketing team didn’t want boring text slides. They wanted fully animated, on-brand videos with real product images, updated daily, on every screen.
No pressure, right?
Why doing it by hand
wasn't an option
One animator can handle one store’s daily deal video. But multiply that across banners, states, and screen sizes, and you’d need a full-time team rebuilding the same content every single day.
Even worse, every manual update is a chance for mistakes. A wrong price. An out-of-stock item. A video on the wrong screen.
And cannabis adds a twist: product images are tied to the state where they’re licensed. A Missouri product showing up on an Arkansas screen isn’t just awkward. It’s a compliance violation.
Enter Frame Weave
- Smart templates. We designed animated templates that look great in every aspect ratio and match each brand's look.
- Live POS Data. Frame Weave scans the POS for new prices, specials, inventory changes, or images.
- Automatic rendering. When something changes, a fresh animated video is created using the right template for that store and screen.
- Straight to the screens. Finished videos publish directly to the CMS. No exporting, uploading, or scheduling.
Nobody has to touch a thing. It all runs overnight while everyone’s asleep. Compliance rules are built right in, so the right products always land in the right state.
The AI bonus round
Want to spotlight a specific brand or product category? Just ask. Frame Weave’s AI reads the live POS data and fills the templates for you. And because it stays connected to the data, that content keeps updating on its own. Hours of catalog sorting become one simple prompt.
The Results
- Always accurate. Prices, deals, and stock match reality, every time.
- No human error. There’s no manual step left for mistakes to sneak in.
- Shoppers noticed. Customers now head straight to the deal screens when they walk in.
- Sales went up. Good Day Farm saw a significant lift during testing.
- It scales. New stores, brands, or screen sizes plug right into the same system.
Let's talk money
A manually made video can cost around $125 an hour once revisions are included. Frame Weave brings that down to as little as 40 cents per video, with the same full animation.
That means cost is no longer a reason to settle for static signs.
the bottom Line
Good Day Farm asked for something that sounded impossible: beautiful, compliant, animated content, updated daily across a huge network. Now it just happens. Automatically. Every night.
Want to see what Frame Weave could do for your screens? Let’s chat.
