Retail training on every screen

Frame Weave and Learn Brands are partnering so brand training follows retail staff from the laptop to the phone to the screens on the sales floor. Learn Brands teaches employees why a product is worth recommending. Frame Weave puts that same product on in-store digital signage, built automatically from the store's POS and the brand's assets. Staff learns it, sees it again on shift and sells it.

Training happens in one place. Selling happens in another.

Most product training happens on a laptop in the back office or a phone on break. The sale happens on the floor, sometimes days later. By then the tasting notes are fuzzy and the employee recommends whatever they already know.

Brands spend real money teaching frontline staff. Retailers spend real money on screens. Right now those two investments barely talk to each other. We think they should.

Three screens, one message

Employees already look at three screens during a work week. The partnership puts the same brand story on all of them.

• Computer: Learn Brands courses, certifications and team training that managers assign across every location.
• Phone: mobile-first lessons with scenarios, games and quizzes, plus points and rewards for finishing.
• In-store screens: Frame Weave motion video featuring the same products, with live prices and stock pulled from the store's POS.

Same brand. Same product. Three chances to make it stick instead of one.

What it looks like in a wine shop

Say a winery launches a new Malbec and wants it moving off shelves.

1. The winery publishes a short course on Learn Brands: the grapes, the region, what it pairs with and who it's for.
2. Store staff take the course on a laptop or phone between customers and earn points for finishing.
3. Frame Weave pulls the Malbec's price and inventory from the shop's POS, plus the same bottle shot, logo and tasting notes Learn Brands used in the course.
4. A motion video builds itself and lands on the shop's screens through its CMS. No designer. No After Effects rebuild. No one on a ladder with a USB stick.
5. On shift, the employee sees the Malbec on screen. So does the customer.
6. A customer asks for "something bold and red under $25." The employee remembers the course, points at the screen and makes the sale.
7. When the price changes or stock runs low, the screen updates on its own.

The course taught it. The screen reminded them. The register rang.

Who does what

Learn Brands and Frame Weave share the brand's assets, so the course and the screen tell the same story. Each one builds content from them and pushes it to where employees are already looking.

Frame Weave works alongside the screens and CMS a store already has. No new hardware. No rip and replace.

Everyone wins

This isn't wishful thinking. Both halves have research behind them.

Training sells. A study led by Wharton professor Marshall Fisher tracked 63,500 retail associates across 330 stores. Associates who completed even one short online training sold 69% more than those who didn't. Brand-specific training was even stronger: 87% higher sales for that brand.

Screens sell. A peer-reviewed study in the Journal of Marketing tracked 237 in-store signage campaigns and 30 million shoppers. Shoppers who saw a product on a digital screen were 8.1% more likely to buy it. The effect was even stronger for new products and for screens placed near the product.

• The retailer gets staff who actually know the products and screens that stay current without anyone touching them.
• The brand gets training that shows up again at the moment of sale, not just in a completion report.
• The employee earns rewards and gets to be the expert on the floor.
• The customer gets a better recommendation. Which is the whole point.